Facebook’s Data on 15 Different Presidential Fandoms

We’re still about six months away from a single ballot being cast in the 2020 Democratic presidential primary. Since there’s little getting out the vote or door to door campaigning going on, the race consists of political brands competing with marketing, much of it on Facebook. We analyzed over 15M liberal and very liberal Facebook users who are “interested” in the different candidates, and found some interesting outliers and trends that map to aspects of the different candidates’ backgrounds and platforms. Continue reading “Facebook’s Data on 15 Different Presidential Fandoms”